Free Flat Friday: Shorts!


I’d like to give you a preview of the new Bawaiian Short we’ll be releasing soon. The one shown above is in the dark indigo floral print, and the fabric is really beautiful in person. Click the link to download the .AI file, and you’ll find it all set ups for use with a line art version, a solid color fill, and a colored up version that is like the one shown above. You may need to right-click or option-click and select “save as.”

Use it as a platform to create your own short design for the Betabrand Think Tank, for design school, your career, or personal development. If you find these flats useful, please let me know! I love seeing how people have used these in their work.

The New DARPA Softshell Jacket

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When the original DARPA Hoodie was released by Betabrand back in 2010, the press coverage it received was enough to put the funky San Francisco-based clothing company that I now work at on my radar. So it was a huge honor to be asked to work on the redesign of the latest version and to transform it into the high-performance technical outerwear garment that it is today. 

With a new fleece-backed softshell fabric that sheds rain while still allowing sweat to evaporate and pass through a microporous membrane, a heat transfer logo, pop color trims and contrast lining, plus an updated fit, this evolved version of the DARPA hoodie is something I am very proud of. Like the original, the seams are engineered using algorithms developed for use at the United States Defense Advanced Research Projects Agency (DARPA) by Saul Griffith. Each of the 12 main fabric panels nest tightly together on the cutting table, greatly reducing the amount of fabric used during production.

Click through to the gallery here, and when you’re ready, you can purchase your very own DARPA Softshell Jacket here

We just received some amazing fabric sample headers from the fine folks at TEVIZ mill in Portugal. Their yarn-dye shirting fabrics are simply incredible.
Good things are in the works for 2014 at Betabrand. Stay tuned.

We just received some amazing fabric sample headers from the fine folks at TEVIZ mill in Portugal. Their yarn-dye shirting fabrics are simply incredible.

Good things are in the works for 2014 at Betabrand. Stay tuned.

Monday’s Design: 

Raglan sleeve woven shirt with welted chest pocket.
100% Cotton double-weave fabric. 
Contrast is reverse side of self. 
18L & 14L 4-hole shirt buttons. 
Clean-finished seams.

Monday’s Design: 

  • Raglan sleeve woven shirt with welted chest pocket.
  • 100% Cotton double-weave fabric.
  • Contrast is reverse side of self.
  • 18L & 14L 4-hole shirt buttons.
  • Clean-finished seams.
I took the original Betabrand Cornucopia Bag (upper left corner) and built it out into a small capsule with a yearly color refresh, a Bike-to-Work version, and a limited edition seasonal print collection that’ll help keep things fresh. 
The new Cornucopia family will be in our store and online at the first of the year. Stay tuned!

I took the original Betabrand Cornucopia Bag (upper left corner) and built it out into a small capsule with a yearly color refresh, a Bike-to-Work version, and a limited edition seasonal print collection that’ll help keep things fresh. 

The new Cornucopia family will be in our store and online at the first of the year. Stay tuned!

Wondering if there’s a lot of iteration that happens in the design process? No, not much.

Wondering if there’s a lot of iteration that happens in the design process? No, not much.

The Saddleblanket Sweater. One of the FW 2013 products I designed for Betabrand. It’ll be hitting the factory in about a week.

This morning, I came in early to work with our sample seamstress to try a few different ways of constructing the neckline. I think we found a winner! Now it lays nice & flat, even with the chunky 2x2 rib knit. 

Design mockups for a 3L rain shell.

Features:
- 3L Waterproof fabric
- Waterproof seam tape
- Dual-separating PU-coated zipper
- 5-panel contoured hood
- Parka-length
- Hand pockets with top & side entry
- Secure zippered chest pocket w/ headphone port
- Inner waist cinch
- Draft Flap
- Velcro cuff tabs
- Heat transfer logo

It’s such a pleasure to work with a fabric & trim coordinator who really knows her shit. Here’s Ame with some denim wash panels we got back for an upcoming jeans program. Maybe some people are unaware of how much development goes into basics like jeans, but when you’re starting from scratch, every detail counts. Japanese denim, awesome details, great washes, incredible fit, and made in America. http://bit.ly/1brFi1D

It’s such a pleasure to work with a fabric & trim coordinator who really knows her shit. Here’s Ame with some denim wash panels we got back for an upcoming jeans program. Maybe some people are unaware of how much development goes into basics like jeans, but when you’re starting from scratch, every detail counts. Japanese denim, awesome details, great washes, incredible fit, and made in America. http://bit.ly/1brFi1D

Betabrand + Spoonflower Design Contest

I’m pleased to announce the new design contest we’re doing with Spoonflower this month!

For those that aren’t familiar with them, Spoonflower offers digital fabric printing at competitive prices with no minimum yardage requirements. That’s right: your artwork, their fabric, hi-res digital printing, no minimums. If you’ve ever wanted to see your own artwork on apparel-ready fabrics, Spoonflower makes it easy for you. And while traditional screenprinting has a lot of labor and cost associated with burning screens for each color in the print, digital printing allows you to use artwork with thousands of unique colors. You can work in any image-editing or graphics program to create your design, then upload it to Spoonflower for printing. If you don’t want to make your own artwork, choose from thousands of designs from the extremely active Spoonflower community.

The theme for this contest is 8-bit video game heritage. If you were a kid born in the 80s, there’s a chance you spent some time in front of a classic game console. Not those fancy new first-person shooters or gesture-based games that kids these days are growing up with, but old school, top-down RPGs like The Legend of Zelda, side-scrolling platform adventures like Super Mario Bros, and puzzle games like Pipe Dream.

We have some room in our production schedule to make a couple different novelty prints for use in the Betabrand Karate Casual pants. They’re a simple, relaxed fit drawstring pant for weekends or lazy days at home. They’re also perfectly suited for slumber parties with friends and an old NES console!

I created a few mood boards to get the party started and show examples of how different kinds of games yield different color stories:

I can’t wait to see what the community comes up with! As a Betabrand employee I’m ineligible to win, but I still plan on submitting a design (as are one or two other Betabranders).

Click here to enter your design and to check out the official rules, and here for the spoonflower blog with contest updates and finalists.